ETHZilla shares surge as it rebrands to Forum in tokenization pivot

Written by Jesse Coghlan , Staff Editor Reviewed by Felix Ng , Staff Editor ETHZilla shares rise 13% after rebrand to Forum Markets 8 hours ago ETHZilla will now go by Forum in its second rebrand in less than 12 months as it looks to catch a windfall from the hype around tokenization. Listen 0:00 News Cointelegraph in your social feed Subscribe on Subscribe on ETHZilla shares climbed 13% on Wednesday after the company changed its name to Forum as part of plans to ditch its crypto treasury strategy and become a tokenization company. The company said on Wednesday that it has updated its corporate name and brand to Forum Markets and will do business as Forum. ETHZilla will also change its ticker symbol to “FRMM” as of market open on Monday, pending Nasdaq approval. The company said the rebrand is the next step in its transition into a platform “connecting traditional capital markets with blockchain-based financial infrastructure. ” “Forum embodies our belief that the next generation of financial markets will be built around institutional-grade, on-chain products backed by real assets, governed by transparency, and delivered through regulated infrastructure,” said the company chair and CEO, McAndrew Rudisill. ETHZilla shares climb 13% on rebrand Shares in ETHZilla (ETHZ) ended trading on Wednesday up more than 13% to $3. 91 and have traded flat after hours, recovering from a slight dip.